People at the Centre
Every program. Every decision. Every day.
Umagine places people at the centre of all our work. We are intent on understanding and unpacking the challenges and needs of vulnerable people, and on what positive and lasting change looks like for them — not in a document, but in their actual lives.
Our name and logo is a window to our vision. 'Imagine' a life full of possibilities. The “I” comes out because it's not about me, or "I". Instead, we bring in the “U” — because it is about "you".
Shape this into two figures where one supports the other, and you have Umagine.
We are the delivery infrastructure behind some of Australia’s most ambitious social change programs.
Australia’s social landscape faces many significant pressures. One is the failure of program execution. Beyond policy, funding, and intent is a program quagmire created by poor implementation. As a result, we don't reach the people we should.
Umagine exists to bridge this gap. We take programs from strategy to delivery, and we build capacity to enable greater social change long after we leave.
Our Story
Bridging the gap between strategy and delivery.
Umagine was established to bring fresh thinking and a different approach to social impact — one that goes beyond straegy and design.
Umagine is built around delivery.
With a background in human services, reform, and program delivery, Umagine was founded in 2018 by Michael Rheinberger. Michael’s career had given him a clear view of the deficit in the social sector - not in its ambition, not in its values, but in the gap between what programs promised and what programs delivered. There was no shortage of strategy and program design documents. Implementation capability was often overlooked. The people let down by this were the vulnerable people who were supposed to benefit.
Umagine was founded to close this gap.
We design and deliver social change programs with one question in mind - is it set up for success?
We maintain an eye to implementation always, and the rigour required for successful program delivery. We partner with NGOs, NDIS service providers, and corporate Australia to deliver social change that works.
Umagine’s team and partners bring unique expertise and a depth of understanding from extensive professional experience in human services and program delivery. This experience has been tested in complex, multi-stakeholder environments across government, the non-government sector, and the private sector — and at national scale.
Our Approach
Six principles guide our work to ensure that we can successfully take programs from design to delivery.
Person-centred design
Person-centred design ensures that agency and program integrity are preserved. Program development is with, and not around, the people who will benefit.
Critical thinking
We encourage creative thinking that aligns with research findings, strategic intent, co-design outcomes, and real-world delivery constraints.
Disrupting the status quo
We challenge conventional program architecture. We question assumptions, test approaches, drive new thinking, and examine current and previous models.
Leveraging innovation
The world does not stand still. We embrace innovation, emerging technologies, delivery models, and sector breakthroughs to gain an edge in solving social challenges.
Implementation rigour
Implementation is where most social programs succeed or fail. We apply disciplined project planning, management, governance, and delivery methodology to every program we are involved in.
Building capability
Every Umagine engagement transfers capability to our partner and their team. Our goal is to build and promote internal capacity for greater reach and sustainability of social change.
Why Umagine?
We are your delivery partner.
Umagine is uniquely placed to take your social change program from design to delivery.
We bring implementation expertise, extensive human services experience, and a deep understanding of what it takes to deliver programs at
scale in complex environments. This is not a claim, this has been tested in complex, multi-stakeholder environments at a national scale.
We respect the professional expertise of every partner we work with, and we leverage this combined capability to maximise the impact of programs.
We pride ourselves on managing breakthrough solutions that are strategic, person-centred, and converted into an operating environment.
We deliver.
