People at the Centre
Umagine places people at the centre of all our work. We focus on unpacking the challenges and needs for vulnerable people and what positive change looks like for them.
Our logo is a window to our vision - 'imagine' a life full of possibilities, take out the "i" so that it's not about me, replace it with the "u" - because it's about another person, shape this into two figures where one is supporting the other, and you have Umagine.
Umagine works at scale to bring about change for:
- Children, young people, and families
- People experiencing homelessness
- People with a disability
- First Nations people and communities
We like to think of ourselves as architects of person-centred solutions and builders of social infrastructure.

Our Story
Umagine was established to bring fresh thinking and a different approach to social impact.
Our logo is a window to our vision - 'imagine' a life full of possibilities, replace the "i" with "u" to look beyond our self, and shape this into two figures with one supporting the other, and you have Umagine.
With a background in human services, reform, and project delivery Umagine was founded in 2018 by Michael Rheinberger. Umagine drives better outcomes from the services and programs intended to support vulnerable people. We challenge the status quo and we are reshaping the social impact landscape.
Umagine’s team and partners bring unique expertise and a depth of understanding from extensive professional experience in human services and consulting. Our experience has been applied and tested in many human service environments and across many complex social impact projects.
Umagine has been at the forefront of social impact program design and delivery in the private sector, Government, and the non-Government
sector. This work has seen us collaborate with a network of valued partners to deliver significant, large-scale projects underpinned by
innovative thinking, person-centred design, collective expertise, and robust project delivery.
Our Approach
Umagine works with organisations and individuals who play a role as social change agents and are committed to maximising their social impact.

Person-centred design
By placing people at the centre of our work we ensure they have agency in any solution that is intended to improve their lived experience.

Critical thinking
We encourage creative thinking that aligns with research findings, strategic intent, co-design outcomes, and implementation considerations.

Disrupt the status quo
We challenge conventional program architecture. We question, we test assumptions, and we drive new thinking and ideas.

Leverage innovation
The world does not stand still. We embrace innovation and look to emerging technologies that can offer an edge in program outcomes.

Robust implementation
Implementation is critical to program success or failure. We apply best practice implementation to all social change projects.
Why Umagine?
We are uniquely placed to amplify your social impact.
We challenge the status quo, we empower our most vulnerable, and we build agency through a person-centred approach.
We bring strategic thinking, extensive experience, and a deep understanding and knowledge of human service delivery that has been repeatedly challenged and tested in complex environments.
We respect the professional skills of the clients that we work with, and our partnerships leverage our combined skill sets to maximise our social impact.
We deliver.
